Title |
: |
Critical
Issues in Communication : looking inward for answers |
Edited
by |
: |
Srinivas
R Melkote, Sandhya Rao |
Published
by |
: |
Sage
Publications India Pvt. Ltd.; M-32, Market, Greater Kailash-I,
New Delhi 110 048 |
Year |
: |
January
2001 |
Pages |
: |
492 |
Price |
: |
Rs.
595/- (paper back) |
Communication
tools are akin to vital bridges to reach out to people playing an
active role in the mission of creating sustainable livelihoods and
the overall sustainable development of the teeming millions
subsisting below the poverty line. Different mediums of
communication go a long way in empowering the masses, since
"Information is Power".
While the contribution of the vernacular press to the political
education of people is a well-known fact, it is a mystery how
Mahatma Gandhi could reach the minds and hearts of the unreachable
masses. It was the unlettered and the common people who followed him
and initiated such a great momentum to India’s freedom struggle.
The great communication theorists and the other social scientists
are in no position to explain the phenomenon of this ‘super
communication’ of Gandhi, which transcended all communication
barriers. Primarily addressing this complex theme of communication,
Sage Publications has recently published a valuable book – ‘Critical
Issues in Communication’.
The document covers a broad spectrum of communication issues raised
by prominent scholars from varied fields like academics, politics
and culture. They explore some of the issues that currently
challenge media and communication theory and practice while charting
new roles for communication and media. The scope of the discussion
ranges from the political economy of communication and information,
and media in development, to communication ethics and international
communication technology.
In the chapter on the ‘role of media in development’, PL
Vishweshwar Rao projects a case study of the ‘Jan Sunwayi’
movement in his essay on the right to information. He assesses that
‘Jan Sunwayi’ (or public hearing) has been a unique experience
as a movement for the right to information. It has been a grassroots
level, people-driven, democratic and peaceful movement that has
sought to bring to the rural poor the fruits of representative
democracy that was denied to them all along. In fact, the right to
information has been the only democratic right that has empowered
the poor, apart from the ritual of exercising their right to vote.
It gave them a voice in decision-making, in helping them assert
their right to know, so that their right to survive was not
compromised by dishonest officials. The right to information or the
right to know is the foundation on which the democratic edifice
stands. Thus, the right to information movement has been one of the
most dynamic and successful grassroots movements in recent years in
India.
However, one needs to be cautious about what the Jan Sunwayis can
achieve, according to Rao. He expresses that though a new weapon in
people’s hands, Jan Sunwayi has its limitations as it not an end
in itself. For example, the hearings have exposed several
individuals, but not a single person has been indicted so far. The
purpose of the right to information movement is to incorporate
public auditing development work and ensure people’s participation
in the decision-making process rather than of simply punishing the
wrongdoers.
The book is basically a tribute to Professor KE Eapen who has shaped
two generations of communication practitioners and has written
extensively on values in communication and is one of the most
distinguished communication teachers and analysts in India.
Section-I contains two essays on Professor Eapen’s work and his
role as a communication pioneer and reformer. The six chapters
comprising Section-II look inward to explore different facets of the
Indian experience with various media, and the tradition and role of
the Indian communication ethos. The next section casts an
introspective eye on the role of media in development, empowerment
and community building. The contributors critique the earlier models
and explore issues such as the right to information, people’s
organisations and women’s collectives as catalysts of change, and
the problems and prospects of development through communication.
Section-IV constitutes a critical examination of communication
theory, research, process and practice, while the last section
examines the links between communication and information technology,
globalisation, democracy, education, media control and communication
disparities.
Overall, this important volume presents fresh perspectives and
approaches to understanding media and communication as well as the
implications of the ever-changing global and regional communication
landscapes. Primarily aimed at teachers, scholars and students of
development communication, journalism, mass communication, sociology
and global studies, this book will also be of interest to media
professionals and development and communication-oriented
organisations. q
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